Ender’s Game is one of my favorite books and this really made me smile.
If you download an application on Mac OS, you often needs to manually drag the download file from the Download folder to the Applications folder. Invision took care of this in a very cute way.
Same for Dropbox
What do you show your users when your website/app is doing something in the backend ?
Slack is a master at this, here’s another example of showing an interesting factoid to your users while they wait.
Hey, I learnt something new today.